Scale is another visual tool we can use to communicate ideas quickly.
Take this quote:
Scale plays an obvious role in the language used here, and can be further reinforced with some simple visual storytelling.
First, a hyper simplified representation of the "mountain" in question (depicted left), second -- an almost imperceptible trimmed corner, "carried away" from the original form.
Simple, effective, memorable.
For a more complex example, here's a client of ours that builds global supply chains for direct-to-consumer brands.
Their capabilities far exceed those of their competitors, but until they articulated it visually, it wasn't obvious to prospective clients.
