Visualizing the Value of a Service

We leverage the principles outlined in the above chapters to both build a consumer-facing brand and a B2B service business.

As we covered above, and in our conversation with David Perell, the real trick to communicating value is articulating the transformation or the contrast between two situations. 

We've used this process to better articulate what we do, and it creates a huge amount of leverage in our sales process. 

The below video breaks down the design decisions behind our most effective asset:

Key Takeaways:

When building a narrative to sell a service or product:

1. Use clear, concise, and descriptive language 
2. Leverage visuals to expand upon your ideas
3. Break down what you do into "transformations"