Typography

Typography is a skill mastered over a lifetime, but there are some foundational principles to understand at the beginning of your journey.

First, every typographic decision you make is saying something.

Some typefaces whisper, some shout, and some slap you in the face.

Take a look at the image below and see for yourself.

Two high-level distinctions to understand:

Sans-Serif:

Modern, clinical.

Serif:

Traditional, sophisticated.

The rabbit hole goes a lot deeper than that, but since we're focused on getting from zero to one, we'll leave it there for now.

Typographic Hierarchy:

Typography is another visual tool to lead your reader.

Pick up a newspaper and scan it. Your eye will naturally pick out elements in order of importance. Remember this idea when you're designing any content that includes the written word.

Here's a video to take you from zero to one in typography:

?The Figma document shown in the video is linked at the end of the course for you to play with on your own.