We're fortunate to have the opportunity to build a network of people around our ideas, interests, and abilities, regardless of where we are physically.
The long term goal of cementing your unique reputation is to escape competition entirely:
Here's a compilation of ideas that are foundational to scaling your network on the internet.
Make noise, listen for signal.
When you start getting signal, double down. Focus on substance and accelerate your output cycle.
If you want to be recognized by the market, be deliberately recognizable.
"Good advertising wears in, not out." ? Jon Lombardo
You now have confidence and permission from the market to make yourself prominent and visible in your specialty. The market will reward you for convincing people you?re better.
Speak in statements. People will only trust you to the degree you trust yourself.
When you reach a certain scale, criticism and imitation are inevitable. Embrace both. They?re signals your audience is growing.
Opinions are required for markets to function. Realize this and you will stop taking things personally.
Find 1,000 ways to say the same thing. Constantly show people what you?re doing. Your audience should feel like you?re everywhere they look.
Take people behind-the-scenes and continuously sell your sawdust. Prove you can solve specific problems by showing how you do it. Give away your ?secrets? and people will pay you to implement them.
Too often, marketing is a firewall we put up to protect ourselves from the market. The closer you can get to your natural state in your communication, the better insulated from the competition you will be.
This is extremely uncomfortable at first, but well worth it over the long-term. After all, people buy from people.
"A company is successful to the extent it does something other companies can't do." ? Peter Thiel
With that in mind, the growth vector for a company where you are the asset is hugely influenced by how authentically you behave.
"Escape competition through authenticity."? Naval Ravikant
There are a million courses, YouTube channels, podcasts, blogs, websites, books, events, and trainings on building online businesses, but you're here watching this one.