At this stage of the journey, you've increased the value of your time, but there?s a limit to what you can do. Now, it's time to leverage your reputation and specific knowledge into a profitable asset you own, and can sell infinitely with zero cost of replication.
Design a product around a result you?ve delivered repeatedly.
After proving our ability to translate concepts into visuals to build an audience of over 100,000 people and generate $80,000 in sales, I was confident in my ability to help others learn the skills behind the result.
How to Visualize Value ? Design Fundamentals was born.
Build it yourself
Today, you can use technology to construct a digital business without writing a single line of code.
Here's what the Visualize Value tech stack looks like:
How it all fits together:
Content creation:
We create Visualize Value graphics with figma.com, Keynote, and After Effects.
Demand generation:
Those assets are distributed on Instagram and Twitter, and leveraged into YouTube videos and longer-form emails. As the audience grows, we drive more traffic into our Demand Capture layer.
Demand capture:
Traffic from social platforms and emails lands here. We use Shopify to host our consumer products and a custom-built webflow page to explain our consulting services. We use calendly to set up calls for our consulting services.
Client Service:
The final layer of the tech stack is comprised of the tools we use to service clients. MightyNetworks is where we host our courses, and our community runs on Slack and Zoom.
Promote yourself
This goes without saying, but I'll say it anyway. If you are not competing for attention online, you are opting out of the largest captive pool of attention to have ever existed in human history.
There's asymmetric upside in producing media that communicates your skillset to the world. Tweet, record podcasts, make videos, and write.
Spend 20 percent of your day building systems to handle what you do with 80 percent of your day. The more you build systems that solve persistent problems you encounter, the more valuable your time will become.
Here's a video to help: