Product

Rule #11: Build assets.

"To make money while you sleep, build things that don't sleep."

Enter product: The holy grail of digital freedom.

A simplified way to think about what's happening across these tiers:

Service is work without process. (getting specific knowledge)

Productized service is work with process. (stabilizing your time & income)

Product is process without work. (buying back your time)

Think about digital assets like a supercharged version of passive investment vehicles like real estate and dividend-paying stocks.