Story Arbitrage

When we monetize our specific knowledge, we are tapping into an arbitrage opportunity in the market that nobody else has access to.

"A company is successful to the extent it does something other companies can't do." ? Peter Thiel

With that in mind, the growth vector for a company of one is hugely influenced by how authentically you behave.

"Escape competition through authenticity."? Naval Ravikant

There are a million courses, YouTube channels, podcasts, blogs, websites, books, events and trainings on building online businesses, but you're here watching this one. 

Why?