Interrupting Patterns

I've been asked hundreds of times what I attribute the early growth of Visualize Value to. 

There are lots of factors, the reverse influence strategy, the consistency of output, the creative restraint, the borrowing and building on top of already great ideas.

One huge thing, though ? the ability to interrupt a pattern.

Think of your average day scrolling through Twitter or instagram.

Emulation everywhere. 

Same on Twitter.

Monkey see, monkey do.

In an endless stream of oversaturated lifestyle photos and predictable meme formats, a black canvas with a few white geometric shapes stops your thumb.

Now this is not a recommendation to emulate a visual style (per se).

It is a recommendation to experiment with ways to stop thumbs by doing something drastically different.