You get paid in direct proportion to your ability to generate attention and convert it to a sale.
Below, I'm sharing the marketing frameworks that have driven huge results for Visualize Value products. As of today, we've spent $0 on paid ads and generated over $330,000 in digital product sales.
In order to get people to act, run campaigns with limited variables (x number of people at price x, x number of days to buy x).
Here's a short video breaking down a price raise campaign from earlier this year:
Take the questions you're asked frequently and write an explanation publicly - your engaged customers will back you up, creating an even more powerful asset to convert cold traffic.
Early on, I would ask things like "what do you need help with?" or "what are you struggling with?" on VV's Instagram. I'd post the questions and answers to Instagram Story and found that always drove engagement. Plus, it was an authentic way to know who my audience was and what they needed, especially from me.
Let your customers do the marketing for you. Leverage what your customers say about your product into marketing assets.
Forcing your audience to consider the inverse proposition (don't take action if you don't want to experience x, y, and z...)
Talk very specifically about the problem your client faces (that your product solves), and position yourself as the answer.
No client? No problem. Leverage culture to create examples of your output, approach, or thinking. You don't need permission, you just need proof.
Case StudiesPost social proof, on social networks, and get it endorsed by the clients that paid for it. Dynamite lead magnet.
Be outrageously transparent about the success and failure of your business in order to build trust with your audience.
Ask & ReceiveBuild an engagement requirement into a promotion with an incentive for people to share/comment, etc. Here's a link to the document referenced below.
This doesn't have to be super polished, just dense with value.
Behind-the-scenesWant someone to believe you can do something? Record yourself doing it.
The below asset generated an influx of consulting client appointments: