Assuring Victory

OK my friend.

In the words of the great Aristotle: "Tell them what you are going to tell them, tell them, then tell them what you told them."

Here's the part where I tell you what I told you:

You don't need permission to prove yourself.

No one cares what you can do, everyone cares what you can do for them.

Your connection with the market is just as important as the quality of your product.


Figure out a way to be valuable first, then figure out a way to scale that value into a product that works without you.

You can create value by doing things that other people don't want to do ($), won't do ($$), or can't do ($$$).


Build products and services that make people feel more confident, help them make a better living, and help them fix a specific problem.


Promote yourself by proving yourself.


If you do great work in public, you will eventually get what you deserve.

Not only that, but the very act of working in public will increase the quality of your output.

The better your work, the better your inbound clients, the more loyal your customers, and the stronger your network.


Get people interested, inundate them with value, charge 10x less than what your products are "worth" when implemented.

If you constantly deliver value, your reputation should always be worth more than the amount of capital you extract from the market at any given time - your long-term returns are assured if you create more value than you extract.