7. Resonating your message

ABOUT THIS LESSON

In this video we're going to discuss your marketing message and how you communicate your offer to your niche. You'll learn how to craft a message that raises hairs on your prospect arms and how to continuously improve your message using our message formula and scientific process.

Here's what we cover:

1. What is your ?Message? and why is it important?
2. How to transition from selling raw materials to selling solutions and futures
3. The mechanics of a nerve striking message that raises hairs on your prospects arms
4. The ?Message Equation? and how to use it
5. How to construct your ?Message Hypothesis? to go to market and start collecting feedback
6. Resonating your Message through our iterative scientific process

RESOURCES

1. Message hypothesis worksheet
2. Signal VS noise pinup
3.