2. Unveiling the fb algorithm

ABOUT THIS LESSON

In this training module, I?m going to discuss Facebook?s algorithm, how it works, what it is and really give you an in-depth look at how it thinks and how it makes all of its decisions. Most people don?t know this but the algorithm really accounts for 90 to 95% of your results when using Facebook ads. Learning to work with Facebook's algorithm is crucial if you want success with your Facebook ads. 

Here's what we cover: 

1. Teaching a cat to bark: Why everybody has Facebook all wrong
2. Understanding the eye, the network and the invisible hand
3. The Tao of the eye: How Facebook?s algorithm thinks
4. Understanding initial conditions: 90% of results rely on this yet nobody knows
5. Hacking the Garden of Eden: The missing key to the evolution of ads
6. Variation: The secret to Facebook advertising success and survival