4. Playbook for a new epoch

ABOUT THIS LESSON

In this training video, I am going show you our Facebook strategy. By that, I mean exactly how are we going to go about creating our campaign, what we are trying to achieve, what our KPIs are. You'll learn the correct campaign structure as well as our overall game plan for dominating Facebook ads. Like any game, you have to have a plan and you have to have a strategy. This will be your blueprint for success with Facebook advertising. 

Here's what we cover: 

1. The Fragmentation funnels role in nature
2. Scientific method and the search for blue swan DNA
3. Antifragile architecture and asymmetrical testing
4. KPI?s and their role in identifying the two swans
5. The three stages of growing your blue swan empire
6. My secret weapon: Propagating and splicing blue swan DNA