5. Your ad hypothesis

ABOUT THIS LESSON

In this module I'm going to show you how to create your Facebook ads. There's a particular way that we create our ads and there's particular clues where we get information from so that we can create ads that have a high chance of working right away. This is a very powerful video, I'm going to introduce you to a lot of swipe files, I'm going to introduce you to a lot of ads I've run. I'm going to show you five different ads I've run that have all made more than $1 million each. This is one of the most important videos and modules in the entire Facebook advertising training. 

Here's what we cover: 

1. Analyzing your proof of concept: Recalling what has and hasn?t worked in the lab
2. Extracting fractal patterns: Hypothesizing the ideal stimuli for blue swans
3. Facebook?s golden mean: Architecture of a perfect campaign
4. How to hypnotize a swan: The basics of copywriting and direct response
5. Crafting your ads: Creating five ad angles with four images each