6. Your audience hypothesis

ABOUT THIS LESSON

In this video you'll learn how to create your Facebook audience for targeting. Picking your audience is just as important as writing your ads. In this module, I'm going to show you step by step how to do it the right way. It's not the way that everyone thinks. You'll learn how to be scientific when it comes to your Facebook ads and your results will reflect that.

Here's what we cover: 

1. Recalling what has and hasn?t worked in the lab
2. Hypothesizing the current habitat of blue swans
3. Facebook's golden mean: Architecture of a perfect campaign
4. Defining your tower of babel audience
5. Finding thirty audiences with close affinity to babel