10. Campaign genesis

ABOUT THIS LESSON

This video is where all of your work to this point comes to fruition. It's where we take all of the hard work you've done, and we launch it, and bring it to life. This is probably the most exciting module up until this point because we actually get to publish your variations, and your ads. We get to put them into the real world, test our hypothesis and get results.

Here's what we cover:

1. Preparing the Garden of Eden for testing: Ad account checklist
2. Creating the sterile campaign hosts
3. Injecting swan DNA variants: Publishing your ad and audience templates
4. Campaign Genesis: Let there be traffic, clicks and light