VIDEO: How to turn a VSL into a PDF lead magnet
Unit 2: Creating a Lead Magnet
Since we're gonna be generating leads ...we should probably have a lead magnet!
If you're stuck on how to make one, here's a "trick" that I've used a zillion times.
ALSO - checklists, spreadsheets, templates, and lists all make for awesome lead magnets. Here's a great article by OptinMonster with 69 ideas for lead magnets ...complete with examples:
The absolute WORST thing you can do is overthink this stuff ...so just crank something out 