This is a beautiful sequence that really motivates people to buy NOW.
You can use it anywhere in your campaign. In this example, we'll assume it goes after the angles sequences if the prospect doesn't click or buy.
In the example sequence, you'll be using a discount as the primary motivator to set aganst the deadline.
In the next video, I'll show you a different example (including a swipe file, of course) that uses a price HIKE as the motivator.