funnel Principles of the funnel

A funnel is nothing more than a process that we want our contacts to go through.

It is made up of different stages through which the users/potential clients will be distributed, passing from a state of absolute ignorance of who we are to having more relationship with our brand and services.

In a generic way, the B2B funnel is made up of the following stages:

To cover each of these stages, what we build are different actions that will help attract, educate and convince the contacts that we generate in each of them:

Explanation of The Importance of having a well-designed funnel:

In a simplified way, the funnel that works best in B2B has this structure, which we can define linearly in this way:

1. We generate traffic in LinkedIn, mail or paid campaigns
2. Users land on the Home page or a specific niche Landing They
3. fill out a qualification questionnaire They book
4. an appointment They
5. access a thank you page.

Structure of the digital ecosystem

The objective is to design your digital assets and the elements that compose them in the simplest way possible.

In the following modules we are going to build the digital ecosystem of the funnel, that is, the website aimed at getting contacts and selling, so we are going to eliminate all the elements that are not necessary for this purpose.

The website will have the following elements:

1. Home or Landing Page of Niche
2. Blog
3. Page of success
4. stories Thank you page
5. Call to action for booking meetings
6. Lead magnet for capturing contacts
7. Sequences of mail nurturing/automation

Initial diagnosis

We recommend you do a review and initial diagnosis of your ecosystem so that you can verify if you meet the conditions of the key points of the funnel.

https://docs.google.com/spreadsheets/d/1k3jdnjV7mJqWRPypiAOr__MhSNyRON81MF9iA93vljI/edit?usp=sharing

You will be able to compare the before and after to see how many points you meet in the elaboration of the elements.

Calculation of initial funnel costs

It is important to have calculated the costs of each of the funnel processes based on the conversion of each step.

We leave you here a calculator so that you can make the initial investment calculations that will help you to get an idea of ??the necessary conversion rates and the amount you can invest depending on the commercial margin of your product/service:

https://docs.google.com/spreadsheets/d/1B15HJBU0njc3u0ZhufCXYDICQ5HRc1IjxL5ENiia6KU/edit?usp=sharing

Another calculator approach you can also use: https://www.calconic.com/calculator-widgets/roi-funnel-de-ventas/5fdf214d8e2554001e01a371?layouts=true