Main page
The HOME or Landing, It will be the last element to be built, that is, in this block we are going to indicate the elements that should compose it to develop them later, but it will not be built until the contents have been compiled.
The HOME will be the main gateway for traffic, campaigns and direct content, so it is one of the main points of the entire model and must be adapted based on the conversations that you develop with your customers.
It does not have to be exactly the same, but we do recommend including video elements, success stories and as many elements as possible to attract the attention of your prospects.
https://drive.google.com/file/d/1oYxkrc1InMLlDQHMTk9_8P9_EVAXnPmk/view?usp=sharing
The copies and text elements will be extracted mainly from the foundation sheet, in which you have discovered the problems and aspirations of your clients, to which you will add the benefits of your solution.
https://docs.google.com/spreadsheets/d/1E0L9GTktEHLyufNaVWAxvnKoSo4mCKk8vXZGKUt0ty8/edit?usp=sharing
Surely you don't have to change your current website and simply add the success stories, reorder elements and change some texts (Copys) to better focus your message.
Below we develop the elements that make up the structure that we propose.
The tasks for the construction of these elements are detailed in individual activities in the following modules.
A menu can be useful if your sales page is being used as a HOME page, however if you direct paid traffic to a sales page (Landing), it can be useful not to include a menu bar, so you can decrease the likelihood that the prospect will take the action you want.
This will reduce distraction and focus the action of your visitor on the consumption of your content and action on the CTA that you have proposed.
Keep the menus small, with few options, what we want is for the user to read the content of the sales page, not to browse the web.
Menu items may include items that provide credibility, expertise and proof that we are the right supplier. At most we recommend including:
IMPORTANT: The prospect should not be far from the sales page so do not include more than two levels in your page structure.
The niche-specific headline is used to call out the niche/audience and introduce the benefit that is likely to resonate more than any other benefit.
We can call this: THE PROMISE OF TRANSFORMATION What is your prospect going to get?
The subheading is used to provide more context to the headline, typically by introducing the mechanism (your product) used to accomplish the transformation.
is used to prompt the prospect or viewer to take the next step in the funnel.
It is the button or links that will launch the link to the Calendly of the form.
Normally a qualification meeting/call will be sought.
In general, there should only be one CTA per page, even if it is spread over several elements and with different names. This consistency will increase the conversion rate of the page.
The CTA should be "perfectly noticeable" on the page, which means that the colors used on the button should be in contrast to the rest of the page.
Letters (VSL) are used to communicate the problem you are solving with your product or service. They are extremely important that you display them on your sales page.
You can embed one or multiple video sales letters on your sales page. There is no set limit as long as they are useful to your prospect.
Everything you can educate at the beginning will facilitate the subsequent sale.
In the following activities we will detail how to make them.
proof is used to communicate authority to the viewer.
Without authority, the viewer will not believe your argument.
Types of social proof:
It is important to include success stories to support the claims you have made in your TRANSFORMATION PROMISE.
You must already have them prepared and it will only be to add them to the web.
They are VERY IMPORTANT especially if you are a SaaS that can teach how the application works.
Do them whenever you can, since that way you will be teaching your prospect the guts of your product and what they will find after registering.
This way, you will be more interested if the demo output directly attacks your problem.
They should usually be presented as:
It is important to support each claim with a test or a real demo. This is done by sharing the screen or a short video that explains in detail the solution to your claim.
Customers who come across your claim, case studies, and benefit videos are likely to ask, "How do you do that?"
Do not be afraid to explain the process from start to finish, but if you think that the competition can ?copy? save something? surprise? only for clients. This will generate even more interest in hiring.
Some sales pages include the prices and the offer.
We recommend including them if the product has an attractive rate compared to your competition, can be contracted directly online and does not require a phone call to close the sale (medium/low ticket products).
The articles are generally presented in the form of a table with different scopes so that the user can decide the one that best suits their needs.
Examples of pricing strategies:
https://www.cobloom.com/blog/saas-pricing-models
https://blog.upscope.io/25-companies-show-you-their-best-saas-pricing-models /
https://www.priceintelligently.com/blog/the-five-best-saas-pricing-pages
It is important to include background and equipment to answer the questions: ?Who are these people? Why should you trust them? ? as long as your posts add credibility to the offer you present.
Personalizing the offer gives the future buyer peace of mind knowing the achievements of the founding team behind it.
These are included to answer any questions the prospect may have as they move through the sales page.
The tools are not important and you can use the technology you want and feel comfortable with. Usually
https://try.carrd.co/dy1xw4hh (If you are going to make only landing pages or simple pages): $19 per year.
https://www.landen.co/: If you just want to make a Site and add a blog.
https://dropfunnels.com/: If you start from scratch and want to make a complete funnel with mailing, popups, etc. It is a VERY COMPLETE tool to make all the parts of your funnel under a Wordpress environment.
Landen's opening video:
When you have multiple services, or a product that targets niches that are quite different, you will need multiple sales pages, you can host them on one home page, from there the traffic is directed to the niche specific sales page.
If your product is addressed to several Target Persons, we recommend using the Home page as a traffic redistributor page, that is, you must clearly include in the Home, the niches with which you work and that users can select their profile to access the pages specific to your niche.
Example:
Imagine that you are a billing software, that you can provide service to individual lawyers, firms and internal legal departments in companies (Same Sector, different Target People).
In this case, you must clearly include in the Home that you can serve all of them, but you must create specific sales pages (Landings) for each TP where you will send the traffic of your campaigns or where the users who are of that profile will go when they land. in your HOME.
Example of a Home that distributes traffic based on the type of user: https://virtuagym.com/en/
If you only have one niche (we recommend starting with just one niche), then your HOME page will be your sales page directly.