Having a video on the registration page brings many benefits.
The VSL starts from your foundation sheet and the analyzes you've done to get here.
You can follow two strategies:
1) Show it directly in the HOME. More views but fewer registrations.
2) Make a fake webinar with tools like https://www.everwebinar.com/ : Fewer views but more leads.
We recommend starting with option 1, as it is faster, more direct and less expensive, although we have clients who have high success rates with option 2, as long as you have a strategy to treat the generated leads later.
Sales Video (VSL) is a form of MOFU (middle of the funnel) content that engages and educates the prospect on your thesis, the problem you are solving, and its solution.
The objective of the video is to act as a salesperson 24/7, to make a presentation to your credential clients, to provide credibility, to make it clear who you are targeting, to show your ability to solve the problem with real examples.
What are you going to present to a client when you go to see him? Think about that concept.
They are extremely powerful if done properly as you are going to show your prospect how to fix some of their most painful problems.
They are used on landing pages/sales pages, thank you pages, landing pages, within ads, on social platforms like LinkedIn and Facebook.
Personally, I am not a friend of animations because they dehumanize the message and I prefer simpler text videos, in which a person can appear commenting or simply the text.
The power must lie in the message, so the simpler the format, the better the result.
Should someone create the video sales letter for you?
We are going to provide you with a template, but it is good that you keep in mind the use of Storytelling techniques to keep the prospect's attention.
Storytelling must be able to create a unique user experience in a way that brings them closer to the brand from an emotional point of view. To achieve this, a series of considerations must be taken into account prior to planning the strategy:
The theme of the story. What are we going to talk about?
The story must have a central theme, which will be the common thread around which all the content is articulated.
The protagonists. Who does this happen to?
Your audience will feel more identified with well-defined characters, so you should choose the protagonists based on the story you are going to tell.
The target audience. For whom is this?
To create a storytelling strategy, you need to know what your target audience is like and what motivates them. This way it will be easier to create a link between your audience and your brand.
The structure of the story. What is happening to him?
Every story must have a structure composed of beginning, middle and end. The central part, the knot, must create a moment of tension that is resolved with the outcome.
I am sure that you will agree that today the characteristics, comparisons and other objective arguments do not work. Moreover, they are boring.
But the fact is that nothing has ever sold better than a good story. The stories hook, like and fall in love. Tell a good story and you will see how things work much better.
When we seek to tell a good story there are formulas that work and today I am going to tell you one.
EPIPHANY BRIDGE
A good story has certain elements organized in a certain way. When we want to sell a product we have to talk about it, obviously, but if we do it around a story, the chances of selling increase.
This technique developed by http://www.russellbrunson.com/hi It has made him millions of dollars.
That is why I am going to tell you the elements to create an Epiphany Bridge. That is, a story that tells from the beginning until you came up with the product/service and how it has changed the lives of your customers.
your backstory, where everything comes from, tell us your external desires (those we can see) and those more internal.
The Wall, what problem did you (or your clients) encounter that you had to overcome.
La Epiphany, tell us what you came up with and how it moved or changed your life, you and your clients.
Your Plan, when you had your epiphany and overcame the wall, what plan did you draw to be able to obtain your results or reach your goal.
The conflict, still what problem were you running into while following your plan?
your achievement, what was the end result? what did you achieve?
The Transformation, how did it all end? What was it?
East script It will help you define a script to sell anything. It will help you create a story with a common thread, with a few moments of "what happens next?" and you will be able to introduce your audience to the experience of your brand, your products and your services.
If you want to go deeper into these topics, I recommend you read Russel's book: https://amzn.to/3gWjDoD
Video Sales Letter Template:
https://docs.google.com/presentation/d/1tYxSRXdZ1pp0fx1GSjAwgosdV_-w12-c_RrMRDnzSCY/edit?usp=sharing
Here you can see an example of how a final template and the result would look on our website :)