It is very effective to provide the necessary credibility right at the moment of decision (BOFU), in this way we will get our prospect to increase the confidence that our statements are correct.
To do this, we recommend creating at least two pages:
The thank you page will be where prospects who book a meeting land.
We recommend that it be made up of success stories, testimonials, awards, certifications and as many other contents aimed at certifying your solvency as a supplier.
This page can be part of the menu of your main site and is configured in calendly so that it automatically redirects ( @Create Calendly booking and qualification form )
Example:
https://academy.salesplanet.io/cases-of-success-clients
The objective of the thesis page is to demonstrate our resolution capacity through the explanation of your theory, method, way of working , way of doing things.
What we are looking for is to get the prospect to come "even more convinced" that we can help him because our method is just what he needs.
To develop this page, you can create a specific Video Sales Letter, a fragment of a webinar or simply share a document of how your solution solves the problems of your Target Persona.
This page will be included in session reminder emails that are automatically sent from Calendly.
Example:
https://academy.salesplanet.io/factors-to-create-a-successful-b2b-business