Videos Record Features/Tool Features/Service

Videos Feature videos are short videos (maximum 2 minutes) that solve specific problems.

You can tell it yourself or one of your clients (better).

Put them in the section of the web where you talk about the problems of your target person.

"Do you have this problem? Watch this video where we explain how we easily solve it."

The video has to show EXACTLY how your tool, product or service solves the problem.

They can also be used in social networks, mails and different communications.

They are a very effective weapon to show what your solution is capable of.

To do them, you can directly record your computer screen (use jumpshare or loom). It is not necessary that it be very elaborate, but that it is VERY useful and a result is shown.

They can be "gifs", but we recommend that they be videos with voice since you can add more value while you speak and teach something specific.

we repeat, the video has to solve a specific problem. There is much less value in making a "generic" video that does not add anything to the person who sees it.

We have to generate the desire to "want to know more" in our user, that's why we must elaborate it with this approach.

How to Produce Feature

Videos Videos are used on sales pages, in ads, and in bottom-of-the-funnel (BOFU) content to clearly explain what your product does and finish off the undecided.

You can use webinars or videos that you have used on other occasions.

You can also use feature videos to train your salespeople so don't skimp on having a good battery of feature videos.

Standardizing the message will help you increase the speed of training salespeople and ensure that everyone explains key features correctly and consistently.

How to make the feature videos

1. Describes what each feature should be used for and what the result is. Use the template below to script:
2. You can use [feature title] to do [work] and get [result]. The old way of doing it includes [insert old way]. The new way is as simple as [insert demo]. See how easy this is? See a real example of how we do it. 
3. Record each video with a microphone (we suggest using a semi-professional microphone that you like. We used this one: https://amzn.to/2PKnmtX ) Y Screenflow (if you're on Mac), or Camtasia (if you're on a PC). Do as many tests as necessary until it is to your liking.
4. Upload the videos to wistia, Vimeo or YouTube. You can use the free version of Wistia up to the storage limits. We recommend Wistia over YouTube because page load times are shorter when videos are hosted on landing pages and the user is not prompted to visit other YouTube content. 
5. Insert the best videos on your website, you can have a specific section on the blog and use them in your emails and social networks. Make the most of all the content you generate.

Very simple but very effective example of a tool that perfectly uses feature videos and gifs to demonstrate its potential: https://www.glideapps.com/