Although we are not currently going to do Paid campaigns, it is good that we already include the pixels of the networks where our customers are to do remarketing.
We are going to generate traffic to the web and it is good to take advantage of these user "cookies" so as not to lose visits.
Implement the following pixels on your website for future remarketing. You will be impacting only users interested in your products, so it will be a very effective advertisement.
Even if you DO NOT plan to advertise, install them, believe me, otherwise you will regret it later.
Video Pixels remarketing
**LinkedIn**: https://www.linkedin.com/campaignmanager/new-advertiser
**Facebook**: https://www.facebook.com/business/help/952192354843755?id=1205376682832142
**Google Ads**: https://support.google.com/google-ads/answer/2476688?hl=es
**Google Analytics**. How to set up goals and remarketing: https://support.google.com/analytics/answer/2611268?hl=es
At a minimum you should have 2 conversion goals and thus be able to carry out specific actions for each type of user:
1) Form conversion (start/end): Users who start/complete the form
https://help.calendly.com/hc/en-us/articles/360001575393-Google-Analytics
2) Lead Magnet download (in case you have one): https://getsitecontrol.com/help/integrate-widgets-google-analytics/