- Mail Autoresponder/Newsletter: It is done with "mailchimp-type" tools (Active Campaigning, Aweber, etc...) and is to send email sequences to leads that register in some way on your website. It can be done from personal or generic mail.

This strategy is explained in the Lead Magnet activity and subsequent MOFU emails. It is an educational content strategy.

Objective: Educate and be in contact

- Cold Mail: It is to attack mail databases directly with a personal mail with tools such as Lemlist. It is used when your client is relatively massive (you have more than 5,000 target companies) or your audience is not very active on Linkedin: Restaurants, doctors, dentists, ...

Objective: Generate the first contact massively.

They are two different strategies that we must approach differently.