Personalized ColdStrategy
You already know that we are NOT fans of templates and we always think that the power is in personalization for each person.
Why?
Templates can be misleading, and may not work for a particular Niche, but if you want to replicate them, you will have to adapt them, mainly because...
BUT? Templates can help you write better cold emails, if explained correctly.
Our favorite sequence is made up of:
Subjects should be simple and appeal to the recipient's curiosity.
The subjects with the best open rate tend to be combinations of:
Tip: Try different combinations of subjects until you have a minimum of 35% opening.
The first email is the most important (although not always the most read) and the one that should be personalized as much as possible.
It will be the one that facilitates the entrance or directly closes the door, so you have to make an effort to do it well.
Below is an example of a short, direct email that provides information so that the prospect can make a decision.
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SUBJECT: Quick question about (company)
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Hello ( (name)),
((Reason for contact))
When I discovered ((event / attribute)), I thought I would write to you because ((reason)).
((Enter a personalized compliment))
a) I have seen that you are developing XXX and it looks great.
b) I love how you approach your company?
c) I really liked your blog article where you comment on how well you do...
As a result of that, I would love to talk to you to exchange opinions about ((event / attribute)) and see if we can collaborate in some way.
((Credibility))
I am already in contact with ((people / companies)) who also ((event / attribute)) have used this for ((benefit)).
Specifically, we help (Company X) improve its problem by X%.
We help our clients to organize things like:
((Call To action looking for curiosity))
Do you think this could be interesting for ((company))?
Would you like to know more?
Are you open to knowing new strategies of this type?
Have you considered new alternatives to solve these problems?
((signature))
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Hello Pepe,
When I saw your name in the article (Link to the article), I thought I'd contact you to tell you an idea that could help you improve the acquisition of qualified leads.
I love the amount of services you offer to help companies in their digital transformation, great job!!
My company helps companies similar to yours like Company A and Company B that move in B2B environments, that also use (Tool/strategy) and have seen an increase of 55% on average in the number of leads they get, regardless! invest in advertising!
We help our clients to organize things like:
Do you think this is something that might interest you?
Regards,
Name
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See the difference between the cold email template and the email example we use?
Don't try to follow the template EXACTLY. It is just a guide.
The important thing is:
A) I tell the prospect WHY I am approaching THEM in the first sentence.
B) I pay a compliment
C) I point out that similar companies have enjoyed the benefit.
D) I wrote a CTA that is very simple. Responds with a yes or no and does not press for an appointment