Organization of the plan

We have already seen in the activity @The organization how to structure your team's tasks


In the next module we are going to define what content to create, how to structure it and how to use it according to the two defined typologies:

  1. Brand content and actions: Digital Public Relations
  2. Product educational content: Product Marketing

The main responsibility will fall on the marketing team that will be the person in charge of defining the rules to work and follow up on the actions.

They must have enough power to DEMAND that things be done as you define them.

Read the entire mission before you start crafting anything.

Then do the tasks step by step.

Constantly generating content will be the best investment you can make in 2022.