Types of content for B2B strategies

You should focus solely and exclusively on one type of content.

Useful content.

And what is useful content?

Value content.

And what is valuable content?

Content that your audience wants.

And what does your audience want?

You should know that by doing the validation :)

Now seriously.

It is very important that the content be useful. that educates, awakens consciences and that excites.

Let's go with an exercise...

Are the following contents useful? Respond mentally with a Yes or a No. A few lines below we give you the solution. Dont cheat.

1. An infographic.
2. A PDF of more than 10 pages explaining an exhaustive analysis.
3. A video with cartoons and a narrator telling how good your product is.
4. A list of tools.
5. A cheatsheet or cheat sheet.
6. A summary of an article/book widely shared in your sector
7. An Excel with a calculator/Dashboard/Metrics Sheet
8. A video giving the solution to a problem
9. A trick that solves something typical of the day to day of your TP
10. An analysis of a tool (not yours) that is useful for your TP
11. A whitepaper of your opinion about the industry
12. A well detailed success story
13. A point of view on how to interpret a regulation
14. A new website with interesting content in your sector
15. A YouTube channel/video with relevant solutions or news

........

I could go on endlessly with different types of content... there are so many!!!

Do I need to tell you which of those contents above are useful or not? Really? Come on, let's get to it:

1. An infographic. FORBIDDEN TO MAKE INFOGRAPHICS. IT WAS FASHIONED YEARS AGO!
2. A PDF of more than 10 pages explaining an exhaustive analysis. NOT. IF YOU CAN DO IT IN 5 BETTER!
3. A video with cartoons and a narrator telling how good your product is. NOT! WHY DRAWINGS? WHY NOT SHOW REAL THINGS?
4. A list of tools. YEAH. WE ALL LOVE THEM!
5. A cheat sheet. YEAH. THIS IS ALWAYS USEFUL!
6. A summary of an article/book widely shared in your sector. SAVES ME TIME? I SAY YES!
7. An Excel with a calculator/Dashboard/Metrics Sheet. TAKE MY EMAIL!
8. A video giving the solution to a problem. IS IT CLEAR?
9. A trick that solves something typical of the day to day of your Target Person. DO YOU UNDERSTAND IT?
10. An analysis of a tool (not yours) that is useful to your Target Person. DO I NEED TO SAY IT? GREAT?
11. A whitepaper of your opinion about the industry. ARE YOU A REFERENCE? THEN MEH. DO NOT DO IT!
12. A well detailed success story. I SAY YES! YOUR CUSTOMERS ARE YOUR BEST BUSINESSES!
13. A point of view of how to interpret a regulation. CLEAR!. WE ALL LIKE TO LEARN!
14. A new website with interesting content in your sector. I SAVE IT IN FAVORITES!
15. A YouTube channel/video with relevant solutions or news. OF COURSE!

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Do you realize? There are dozens of types of content from you or from third parties that you can share on your social networks or automated mailings.

The important thing is that they focus on the same Niche and see you as a reference.

"If this person shares so much of this, he must know a lot about my problem, I'm going to talk to him."

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Types of content to build

You must develop two types of content for your communications.

Product Marketing Contents: Educational content aimed at solving problems. It will include benefits and features of your product but always indicating "how to solve problem XXX"

These problems can be solved with your tool or something other than yours. The relevant thing is that you know the solution, YOU ARE AN EXPERT and you show it with all your content.

Digital PR (Branding) Content: Content of your success stories, achievements, awards, contests, promotions, webinars, new products, etc... your stuff. Basically things that your client cares little about at first, but that give you credentials.

In the following activity we give you ideas to create content.