It is VERY VERY VERY important that you design a script for the demos.
The commercial script is used to convey clearly and directly our strategic sales arguments.
It is also used to quickly train new salespeople.
It is a living document that is continually updated. If a new question or objection comes up during a sales call, the master script is added with the rebuttal and argument.
The sales script is important because it standardizes the sales process and helps sellers gain confidence.
The sales script is important when you are scaling, as it allows sales reps to work quickly.
This is what will allow you to grow or even outsource the closing task once you are clear about what works, and you have overcome the possible objections that your prospect will have regarding your service.
Start by making one following our methodology, and you will adapt it as you make calls.
After each call, which you must record, make the appropriate notes and update your script to include objections or clarify points that are not clear.
The objective is to make a quick demo, which anticipates all possible objections and the prospect can only say YES or NO.
The more calls you make, the better your script will be.
There are no tricks in this part.
PROCESS