In this activity you will see the global recruitment strategy that we defined starting from Linkedin as the main source of initial contact.
You could start with another source, such as Twitter or a database you have, but the essence is the same: Build initial trust, interact and when the time comes, add value with useful content for your audience.
This video outlines the approach to initial actions and the setup of the campaign on Linkedin, and in the following modules you will be able to access more specific strategies that will help you create your messages.