Warm email

We use email as the last channel for contacts that we have not been able to schedule an album on Linkedin or by phone.

We will carry out this action in the following month after having exhausted the LinkedIn and Calls options.

IMPORTANT: Check the current law of your country on the legality of performing direct mail actions. Review it with your lawyers to make sure you can do it.

MONTH 2

In Month 2, you will have to continue doing your LinkedIn and Warm Calling tasks, to which we will add your email tasks.

This activity can be carried out in 3 ways:

1. Manual: you extract the email of each person from LinkedIn and send an email from your account. In this case you do not need any tools and you have to do the monitoring by hand. (Recommended if you have low volume of accounts)
2. Semi-automatic: You extract the emails of the contacts and make personalized sequences. (Recommended in most cases)
3. Automatic - Massive: You export expandi contacts, extract their emails and carry out massive campaigns. (Recommended for massive actions when you are targeting a very broad niche. Check the Cold Email activity for more information on how to carry out personalized massive campaigns correctly)

A) Manual Strategy

The process is simple:

1. Extract the email with one of the recommended tools ( Recommended https://salesql.com/es )
2. You send a manual email sequence. You will have to write down responses and remember when to send FollowUps.

It's fast, but has an unnecessary manual tracking component.

B) Semiautomatic Strategy. RECOMMENDED strategy

You extract the emails and we launch sequences.

You will need a tool to manage the sequences.

Your CRM may already have this option or otherwise, we recommend using the "Autofollowup" extension for Gmail (there are similar ones for outlook): https://chrome.google.com/webstore/detail/auto-follow-up-for-gmail/omlanehmflpiihaadkghlgnbocimgokm

We use that one because it's FREE and it works fine. There are many tools but this one is VERY SIMPLE and integrates perfectly with Gmail.

STRATEGY

The process would be:

1. You generate the sequence in your CRM or with a Gmail addon like the one we recommend You
2. extract the emails with the Chrome plugins recommended below (mainly SalesQL) You add
3. the email to the sequence that you can customize.

C) Automatic strategy.

It is used when you go to volume.

You need a tool to send bulk Cold Email like lemlist and an email account already "warmed up" previously.

We detail this strategy in the 9.COLD EMAIL module, although in this case you can customize the "cinnamon" line with a specific message referring to your LinkedIn messages and failed calls.

The process of this sequence is as follows:

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Sequence

We divide the email sequence into 3 Follow ups something else intense given that

1. Presentation
2. Follow-up after 2 days
3. Farewell after 2 days

FU1: Presentation

As usual, personalize the first "cinnamon" line as much as you can.

In the manual or semi-automatic method it will be very easy because you will refer to your previous attempts and the reason for your "chase".

In the automatic method, you will need to create the "tan" line for each of the contacts.

Next, add the same components as the previous messages that you can vary slightly.

As we always say, adapt the tone and approach to your interlocutor.

Example:

SUBJECT: Quick Question / Quick Query / Doubt about {Company}

{Name},

1. Opening: Personalization

You have a few messages from me on LinkedIn, but I understand why you haven't responded with all the noise on that network lately. Totally understandable :)

1. The bridge: The transition

Contact you because I would love to know if you have the {Need/Problem} in {company} (accusation audit).

I'm not beating around the bush and I ask you directly: Do you consider that you are efficiently taking advantage of digital channels to achieve more meetings?

I put it on LinkedIn, but to provide some credibility, which I understand you need to give 20 minutes of your time to a stranger, I'll tell you:

1. Value

proposition We help increase sales of companies that operate in B2B markets through standardization of your business processes, analysis of your key customers, development of your acquisition strategies, definition of metrics, organization of teams and use of tools.

1. Expected results: You can add them specifically from a client or in a generic way

Some things we achieved:

1. Companies with difficulties in getting meetings now have 4 daily meetings
2. Commercialists that each one sold in a different way, thanks to the standardization of the message, telephone call scripts and demo structures have managed to increase their closing rates x2 using half the time
3. Get contact information like yours to write directly to decision makers :)
4. Credibility: You can indicate a specific success story of a client from a similar Niche/Sector or indicate Niche companies you are targeting. If you have specific results from them, feel free to list each one:

Some names we work with: Ogilvy, Appentra, Boardfy, Kymatio, Kuvut, Lawyou. Kubbo, Sampol, Froged, Avanti,... on our website you can also see what some of them say and their results: https://salesplanet.io/

1. Farewell + CallTo Action

That is why I would love to be able to exchange a few words with you to understand your situation without greater initial interest than that, get to know us and see if you have the need this year to order your business processes, be more efficient and as a result sell more and better :)

       I ask him the question in a negative way, I look for the NO, instead of the YES and I generate curiosity,

even if it is only because of my insistence :)

Do you find it difficult for us to find a space so that we can talk?

A greeting

1. PostData eliminating pressure

PS: If it is not the moment, you can tell me without any problem and we will leave it for another occasion.

2-day FU2: Follow-up

A simple follow-up to upload the email to your inbox

"Sorry {Name}, did you see my message? Are you open to new ways to solve {Problem} or not interested

? 2 days: Goodbye

"Hello {Name}, I won't insist here anymore, I see that due to the lack of response you may not be interested in improving your sales processes, so we leave it for later.

We are in touch.

Regards"

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The next step will be to mark this contact as TopOfMind if we want to include it in the "reminders" campaign that you will see in the next activity Email

extraction tools:

All the recommended tools allow you to extract leads from LinkedIn through a Chrome plug-in or its own Database

The tool that is giving us the best results is https://salesql.com/ since after making a comparison it gives us 33% better results than the others

Sign up and try it since it has 100 free credits per month (not phones)

I leave you some others in case you want to try (there are many), but if you have to start with one, do not hesitate to choose SalesQL since it is one of the few that provides mail, social networks and telephone.

FindThatLead

Seamless.ai

Lusha

Apollo.i

Snov.io

Adapt Prospects

LeadIQ (works great for USA)

Tools: These tools are volume based as they have the option to extract unlimited users. They will be very useful when making paid campaigns.

IcyLeads (check promotional codes in the list of tools)

Database purchase:

As with warm calling, you will always have the option to pay because they give you clean, validated and ready-to-use email data.

You should once again analyze the cost/benefit and if the time you spend looking for emails could be used for other tasks with a higher return.

You have the recommended providers in the previous activity.