The Top Of Mind sequences seek to ensure that the people we contact receive valuable information from us and do not forget us.
We can do this from two channels:
You will have to choose one according to the previous analysis you have made of your TP.
What we will do at this point is to generate a sequence of 6-12 contents and plan them in Expandi or the email sequence tool (Gmelius or Lemlist) as a TOM campaign, so that they are sent once a month to the contacts that are in her.
To that campaign, you will add the contacts that you have not been able to get a response, or have told you to talk in later months so that months do not go by without having had any contact with you.
You will classify those contacts with a TOM or TopOfMind label.
The contents have to solve each one, individually, a problem and send it to them with said periodicity.
The problems they have to solve are those detected in the validation interviews and as you have had meetings, but remember, an email/message, a solution to one of their problems.
They can be videos, templates, documents, articles, tools, but basically they can be topics that help solve specific problems.
Examples of messages:
"Hello Name, I remember that we talked about the difficulties you have when it comes to generating meetings on your website and I am sending you this list of website templates focused on websites of consulting companies in case it gives you ideas for yours I
hope it will be useful: Link
Greetings"
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"Hello Name,
the other day I recorded a video on how to build a contact database without the need for Sales Navigator, I enclose it in case you haven't seen it since it has had quite an impact and I think it can be very useful: Link to the video
Regards"
"Hello Name,
We have created a calculator to be able to strategically analyze the percentages of commercial actions Here I leave it for you in case it helps you establish budgets and short-term actions
Link"
Well, a few, at least 6.
You automate it in the tool and you simply have to add the contacts.
And you forget.
Some will thank you.
Others will say nothing.
Others may introduce you to other people.
And others will say stop (hopefully few)
It will be as simple as reviewing the point at which each one is and after a while return to the fray with another campaign.
'll see how they go :)
This task should be done once a month to add all those contacts that interest you that have you in mind.