Creating Your Personal LinkedIn Profile

According to LinkedIn, 60% of the people you contact review your profile.

We know this, because every time we carry out an action, the visits to our own profiles increase a lot:


Follow this guide to verify the guidelines that we recommend from Sales Planet for your LinkedIn profile.


  1. Your LinkedIn profile works like a landing page / sales page. It should not be your CV!!! Most of the content that is on your website can be added to both your personal LinkedIn profile and your business profile.
  2. Your title on the LinkedIn profile should be similar to the title (transformation message) of your website, it should appeal to the public and the specific problem you are solving. Example: We help a Target Person to achieve RESULTS in X TIME



NOTE: If you address profiles of the same "rank" (CTO to CTO, CEO to CEO, CMO to CMO,...) or very technical fields (research, health, data, development, technology, ...) Leave your position in your profile even if you later develop something of your value proposition.

Headline Example: CTO - Blockchain - Security & Networking

  1. Your background and profile picture should be aesthetically pleasing. It should stand out among other profiles in your niche. Check your competition and try to do something different. If everyone wears a tie, wear something more casual, if everyone has mobile photos, get professional in a studio. Try to be different. You can use https://pfpmaker.com to make it.
  2. Your description/about is a mini sales letter. Talk to your audience, the problem you are solving, present your solution, show credibility, some features if you can, social proof, cases and present a call to action. Don't talk about yourself, talk to them.
  3. Include as many success stories as possible in your profile. YouTube videos, native videos, content on your profile. Remember this is a landing page. Your videos and content were produced in the previous section and you can reuse them here.
  4. Post multiple articles on your profile. Have your team members post them to their profiles as well. 
  5. You can also put "Success stories" as an experience with testimonials and videos. This way they will appear chronologically on your profile. Use as much video as you can. Try to add at least 1-2 videos or media elements for each experience.
  6. Add your education. This is obvious. But emphasize relevant education for your customers. If your product is financial and you have an MBA or master's degree in finance, make it appear first chronologically.
  7. Solicit recommendations from your customers and your network. These are basically testimonials that will also help the curious. It is not essential, but they always help.
  8. If you don't have a large network of people on LinkedIn, spend some time connecting with people and get at least 500 before you start auto-acting.



PROFILE EXAMPLE: 

https://www.linkedin.com/in/javierconsuegra/

The headline (what appears under your name)

This is the first thing that is read when making a connection, posting on the wall, making a comment. It is important that it is aligned with the problem that it solves, the target person and the benefit they obtain.

Examples.

  1. We help Target Persona to make a profit.
  2. We help SaaS tools scale at record speeds. 
  3. Not getting enough Objective? Let us analyze your situation and study your case.
  4. More benefits for target person without wasting time with problems.
  5. We develop systems to achieve more goals in the target person.

IMPORTANT: Adapt the message to the sector/industry/type of company you are recruiting, and I repeat, if you are targeting technical profiles, do not elaborate too much.






Creating your company's LinkedIn profile 

  1. Your company's LinkedIn profile is important so others can see who else works at your company.
  2. It works like a landing page: claim, test and call to action.
  3. Remember to add as much video as possible to this page. Videos have much greater convincing power because they will hear the security of your voice and if it can be your customers.
  4. You do not need to update this page too often. Once every 15 days may be fine (they have much less reach than personal profiles)

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EXAMPLE: https://www.linkedin.com/company/68759342