Omnichannel Sequences

When you reach a point where you want to take a further step in the professionalization of prospecting, there are tools on the market that allow you, once your process has been developed, to feed it with databases and that the SDRs have very clear the tasks to be carried out. perform each day.

An example of a sequence table for monitoring could be this.

Day 1: 

1. For the first two weeks, simply engage with your prospect on their digital profiles.
2. Visit LinkedIn
3. Follow on twitter
4. Search Google for something characteristic and write it down in the CRM

Day 2:

1. Search for location/important information about the company
2. Send personalized connection message to LinkedIn if you are not yet a contact
3. Sign up on their website and their newsletter to see what they send
4. Search for their name on Google
5. Make a purchase or request a meeting (it can be with a fake name)
6. Review their processes
7. Research their people on LinkedIn

Day 3:

1. Like on LinkedIn
2. Like twitter
3. Find info in their posts
4. Extract email with findthatlead https: //findthatlead.com/en/

Day 6:

1. Make a private comment about something typical that has caught your attention without asking for a response: "I've seen that you worked at... I know Marisa, I don't know if you agreed with her... ." "Congratulations on this award, well deserved :)"

Day 9:

1. Share an article or document that is very useful for them or their team

Day 10:

1. Ask them for advice on something or ask them to participate in your podcast, webinar, blog... as an expert

day 15 :

1. Ask him if he would be open to chatting about trends in the sector and if he is open to knowing new ways to solve his problem that you already solve for companies like his.

Ideally, before putting together your strategy, is to analyze the environments through which your target person moves, and define the activities around their activity.

There is no point in defining actions on Twitter if your Target is not on Twitter.

And when you already have it defined, if you have more than one SDR, it can be very good that you start considering a tool like https://outplayhq.com/, https://www.outreach.io/, https://mailshake.com/, https://www.bloobirds.com/ where you can organize all these tasks so that your commercials have a very clear path to follow (and that you can measure it).

Basically they add a degree of professionalism, control and structure by carrying out massive recruitment actions with profiles dedicated to it.

If you have doubts if using these tools would be good for you, check with us how to do it.