The purpose of Marketing Marketing

theory paints everything very nice for us and tells us the following:

1. We launch an ad
2. When someone sees that ad they will buy from us.
3. If we reinvest what we have earned in more publicity, then we will have more clients
4. . People continue to acquire our product/service.

The problem

And precisely this is the real problem of Marketing; that the theory does not work or apply in the same way in practice.

1. How will you know what kind of content your potential customers like?
2. What are the best platforms to advertise? Which one should I start with?
3. Who is my audience?
4. What images and/or videos should I use?
5. How long should a video be? What is the best content for these?
6. Does my audience understand what I want to tell them? Do you understand how I can help you solve one or more problems?

And the above is only a part, because of course, you also have your own problems as a company:

1. Nobody knows you
2. There is too much competition
3. You cannot reach your Target Audience, etc...

The solution

During the following activities we will show you how you can get started in this world to start creating your own effective ads.

We will start doing it on Facebook, due to the numerous advantages of its optimization algorithm, but you will be able to use this strategy in a VERY SIMILAR way on other networks such as Linkedin (with the advantage of segmentation, although the costs per lead are between 4-5 times higher).

Among the main things that we will teach you are:

1. Using Facebook to launch ads
2. Creating and configuring Facebook ads
3. Generating high-impact copy (and templates)
4. Various content strategies
5. Tools to improve your Facebook strategy