Generate audience lists

Audiences are necessary for your campaigns to be better focused on your target person.

You can create audiences of:

1. "Known" users: who have had a relationship with you on your website by doing retargeting (they have visited the website, they have downloaded a document, they attended the demo, the trial has expired,...)
2. Your Linkedin contacts : Download the BBDD of your contacts and use their emails to carry out campaigns directly to them.
3. Lookalike audiences: It is based on searching for users similar to your customers.

It is done with Retargeting audiences or the list of clients or leads that you have generated is uploaded to impact similar users.

You can also create audiences of this type by extracting emails from the database creation tools and uploading them to the platforms. In this way you will make hyper-segmented campaigns to your target audience.

For example, you can use https://icyleads.com/ to extract the emails of your audience, let's say they are CEOs of consulting companies.

The advantage of IcyLeads is that you have no limits to extract emails, so you extract those emails and then upload them to the advertising platform you use.

In this way, you will be able to carry out hyper-segmented campaigns for your audience.

Platforms that allow Lookalikes:

https://www.linkedin.com/help/lms/answer/101473

https://support.google.com/google-ads/answer/2676774?hl=es

https://www.facebook .com/business/help/164749007013531?id=401668390442328

- Cold Audiences: You can search for audiences segmenting by the attributes of your Target Persona that includes the network where you want to campaign.

They are campaigns in which it is necessary to have knowledge of the use of the platforms and make staggered investments until the audiences are fine-tuned.

We recommend starting with low investments if you are inexperienced, between $5-50 a day, and go up as conversions are generated.

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Launch retargeting actions

At the end of module 2 you included some retargeting pixels on your website.

Now is the time to use those audiences.

You will directly impact the users who have visited you by making the most effective advertising.

If you have doubts how to do it, you should contact an agency or talk to us.

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Configure metrics panel for funnel

You can use a sheet of this style to have control of advertising investment although each platform will already give you its own metrics.

The intention of this sheet is to have control of the entire investment and to be aware of the Cost per lead and demo generated.

https://docs.google.com/spreadsheets/d/1GjAHnyLQtMZbTQ14-Uh3kVKtQOCwdKWxulpAADT1bPE/edit