The Facebook Pixel

The Facebook pixel is basically a small code that allows you to track people who enter your website and click on specific sites within it.

It also allows you to set a value for your conversions through events or custom conversions.

When it comes to advertising ?Facebook Pixel? It is the most important tool, since it performs event tracking.

The power of the Facebook Pixel

Here's what you need to know about the Pixel:

1. The more data we give the Facebook pixel, the better.
2. When we use the Facebook pixel we have something called the learning phase.
3. The learning phase is when the Facebook pixel learns who is most likely to book an appointment from our ad.
4. 50 appointments are needed to exit the learning phase.
5. Without the Pixel, our campaigns will most likely never be successful.
6. We need it yes or yes for campaigns with the objective of Conversion
7. We need it to create remarketing, personalized and similar audiences

We leave you a document with the process in detail:

Sales Planet - Install the Facebook pixel