Before creating it

Before learning how to create and launch your campaigns, it is important that you understand their structure within Facebook Business Manager.

We can divide it into three simple levels:

Level (1) Campaign:

1. This is where you configure and define your objective, what you want to achieve.
2. You can try with the different objectives that exist (we will see them).

Level (2) Ad group:

1. This is where you configure who you want to reach, the strategic part.

Level (3) Ads:

1. It is the visual part, what your audience will see. The most important.
2. Here are the images and/or videos

It is worth mentioning that, depending on the campaign objective you choose, you will find slight variations in the configurations of each of these levels, especially in the ads (the third level).

For more details on these settings you can review the following video:

1. General settings

How to create your first campaign

This process is slightly more complex and longer, so we explain everything in a video :

You can watch the following video:

1. How to create a campaign