Audiences in Facebook Ads

In Facebook we have and we can choose our audience in different ways:

1. Segmentation by interests:
2. People with interests in a certain topic: eg Marketing, B2B, eCommerce, etc.
3. Custom Audiences:
4. Remarketing audiences that visited your website
5. Mailing lists
6. Similar Audiences:
7. One of the most powerful audiences on Facebook
8. People who are most similar to your current customers

How to generate each of these audiences

To learn how to create them, you can watch the following video

Types of audiences and how to create them