You can use this technique to carry out specific actions with which to launch hyperfocused campaigns to specific contacts.
You can do it with specific webinars or lead magnets, by Industry, sector... it works great and the good thing is that it is easily replicable and you get leads at a very low advertising cost.
It is very effective to do it for contacts that you or your team may have on Linkedin, your mailing list or emails that you can get from your target using SalesQL or the email generation tool that you are using.
We describe the process we have followed in the following mind map that you can use as a guide: https://www.mindmeister.com/1833450438?t=2C3uUj4A8M
In this video, you will see step by step how we have done it using Facebook/Linkedin as advertising platforms, SalesQL, as a tool to obtain emails and Zapier to connect with Zoom Webinars and the CRM:
We also leave you the sheet where you have control of the attendees and classify the Hot Leads for subsequent actions: https://docs.google.com/spreadsheets/d/1cJHHRsfEP2U-n9CFQugJ0AIb4mIwodi7TM2GJf9Ylgo/edit?usp=sharing
IMPORTANT: Whenever you run campaigns, try various types of ads and formats, videos, long text, short text...following the parameters of copy that you already know to generate attention. Measure the effectiveness of each piece to learn what works best in your industry.