The Post-it method

At this point you should be clear about which market segment you should target, so you should start as soon as possible with the "Post-it method"

The objective of this method is to start building relationships. Systematically

So that you don't forget, you are going to do this:

1) Take a post-it and write: 30 - 5 - 5 - LMJ and paste it on your screen as you see in the photo.

2) On Linkedin, you must make a minimum, I repeat, a minimum (if you can do more, better) of:

1. 30 daily connection requests: you should already be doing them under the "Snowball" method, otherwise start today! If you customize the connections better and do not sell ANYTHING! Just give compliments. If they are personalized better.
2. 5 private messages: Thank, give compliments, highlight something particular about your interlocutor,...posts
3. 5 comments/Likes onfrom your target person that are a 1st degree connection (they are already your contacts) 
4. Use the search engine and filter by posts like this: https://jumpshare.com/v/hjK9RbCCHBklvGP0U0ON
5. Post Monday - Tuesday and Thursday mornings on your wall.

Do it without thinking.

Every day.

Don't think about the result...in the numbers...just do it.

What content to post?

If you don't know what to post, tell about things that happen to you on a day-to-day basis, give your opinion on industry news, see what others do, learn what works... (Not politics, not sports, not ANYTHING that is not professional ).

Videos and texts OK.

Mix post evaluating some tool, sharing news from third parties, your own brand or an analysis of your market.

No infographics or overly elaborate things of motivational phrases. Be real and share things that you yourself would like to read.

But post 2-3 times a week. According to a study by Onalytica, it is the best frequency to achieve the highest rate of engagement on Linkedin:

In the "The Content Factory" mission we will tell you more details about how to create an advanced structure, but for now just do it.

I assure you that simply the habit of writing will make you a better professional while increasing your network of contacts that we will use in the very near future.

Do you already use Expandi?

For those of you who use or start to use expandi to carry out this connection method (check the list of tools), create a label called "Hot Lead" and mark the most interesting contacts you make, those who are decision makers, with those you want to talk about in the future, etc...

Here's a video of how to do it: https://jmp.sh/9M3RBlh

We'll take them up again in later activities of the program.

Don't you use Expandi?

Put the interesting contacts in an Excel or in your CRM. The objective here is that they are not "lost" among your Linkedin contacts and it is easy to recover them later when we do the prospecting work.