How to speed up validations

Validating is not easy, it depends on third-party agendas and it is not always easy to access them.


Here are several tricks that can give you ideas on how to validate faster while you manage to close meetings:


  1. Linkedin surveys: Surveys have a BRUTAL scope and you can ask your audience questions so that they answer between 4 options. It can give you clues about the interest of your followers.



  1. Review of success stories from your competition, industry, consultancies, market research or other agencies:
  2. Reviewing the success stories of your competitors and analyzing what their clients tell you can give you clues about the main problems that they have been interested in solving.
  3. Google "Agency for YOUR NICHE", "Consulting for YOUR NICHE", and also search with similar terms in English. Everything you can learn from HOW YOUR PROSPECTIVE CUSTOMERS TALK, their fears, concerns and problems is pure gold for your messages.
  4. You can also search on pages like https://es.statista.com/ market studies that help you detect clues in your sector.
  5. Make your own report with your hypotheses (without waiting for the interviews) and tell your prospects that you ALREADY have it done and that you would love to present it to them because there are some interesting trends. What you'll be doing this way is validating your ideas without making it seem like they have to be involved in the report.
  6. Take advantage of your CDs, Demos and any conversation with a client: Whenever you talk to a client, take the opportunity to ask "hey by the way, I don't know if you have 5 minutes to answer a couple of questions because we are developing a new feature, service, XXX, and it was to see how you would like it to be and if you have the need right now..." or something similar. It is highly likely that they will respond to you.


ly likely that they will respond to you.