Have you ever heard of Maslow's pyramid?
Maslow's pyramid is one in which the needs of living beings are stratified, a concept that Josh Braun reinterpreted and adapted to the sales environment, focusing on potential customers, which he called:
The Triangle of Pain.
A stratification to identify the current status of our potential cold customers, allowing us to understand why it is easier to make cold calls with some people than with others. Let's take a look at each level of the triangle.
