Leveraging Successes

To Attract Similar Clients

When it comes to great salespeople, Josh Braun gives an example of Jeremy Leveille (SDR of LeadIQ), able to get 69 meetings a month? As it does?

Listed below are the steps in the process he follows to achieve and maintain this streak.

Jeremy's Tips (Pre-Cold Calling)
  1. Check your CRM to see which customers recently signed up.
  2. Talk to recent customers to better understand why they decided to buy from you.
  3. Do a search on Google and LinkedIn to see who your competitors are. (You can use Similar Sites, which is a Chrome extension to find similar companies.)
  4. To find contacts, use the same search terms as the customers who bought.
  5. Then use SalesQL (or any other Chrome extension) to find their direct emails and phone numbers.
  6. Now, instead of just launching a product from your business perspective, take advantage of customer success stories by cold calling.

Knowing the specific words and jargon that your customers use when describing their problems will allow you to make your message more relevant.

Selling through a third party (the success story of your clients) will make you irresistible to your prospects.

Why?

Because people want to improve and are curious to learn what others like them are doing to be more successful.

Your customers' story is more interesting than your company's.