Warm Up Campaigns (MOFU)

Initial Point of Contact: Niche Podcast

1- The goal is to build a Niche Podcast that is so specific that people who would be almost impossible to talk to want to participate

2- It must be about specific topics where your Target Persona can learn and participate:

1. Podcast on sales: Bad
2. Podcast on how to do Outbound prospecting: Good
3. Podcast on Human Resources: Bad
4. Podcast on how to Recruit technical profiles: Good

Why a podcast?

1. Play with the ego of your target. ?We consider you a benchmark and??
2. You will have a much higher acceptance rate than sending direct messages
3. The easiest way to learn the needs and objectives of your target in order to qualify them
4. The easiest way to build a relationship with someone? unknown?
5. It is not necessary to have a well-crafted image or excessive content
6. It is recorded quickly
7. You can edit the content
8. It generates an audience, credibility and expertise
9. It positions you as someone who contributes positive things to the industry

Key rules

Never measure the efficiency of your podcast by:

1. download
2. views
3. likes
4. subscriber

ONLY measure your invite acceptance and conversion rates after interviews (meetings generated)

Focus

1. Focus on one role, one industry and one topic
2. Develop an invitee profile that is similar to the ICP you designed earlier to search for the List of people on LinkedIn.

Podcast Guest Profile