You know that having success stories is one of the key points of our strategy, but sometimes you will find that you do not have that information, it is a new service that you are launching or you simply have not yet achieved results with your clients and you need to continue selling .
If you don't have success stories that give credibility to the results that "you say you achieve with your service" you can do three things:
1) Give guarantees: "if you don't get results in 3 months we'll give you your money back",
2) Extend the trial period: "We give you the first month for free so you can try the service and then decide whether to continue"
3) Facilitate the cancellation of the contract at any time: "You can unsubscribe whenever you want"
You can use these clauses at any service you provide but they pay special attention when you need your first success stories.
Get them as soon as possible so you can use them in your funnel.
And if you don't have credibility, carry out actions with referents as we mentioned in the previous activity.
Set up a YouTube channel, interview, podcast... and create valuable content.