The episodes I

 1- The Angle of the episodes

It is important to be up to date and base yourself on the state of any topic related to the current industry

Examples

1. Selling complex products in difficult times
2. The state of the food industry in 2021

Play with the ego of the target

Examples

1. The best MKT companies in Spain tell their vision about...
2. Startups in Mexico that will be the talk of the town in 2021
3. SaaS that you don't know...yet.

The episodes II

2- Empowering communities and audiences

1. Connect with the target, community or groups
2. Connect with the final consumer of your target
3. Connect with associations

3- Sow their research

Use your social proof to arouse interest

1. Have we talked to?
2. Listeners from 14 countries...

4- Scope

1. Multi-touch and multi-channel reach: Not only Linkedin. Look in other environments.
2. Ask interviewees for references and other invitees
3. Try different members of the buying committee

Example use of a survey