Pattern Recognition

We're built to recognize visual patterns. 

Here's a quick example to prove the point:

Determine the pattern in this image:

Now, try to figure out this one:

Which version did you get faster?

Which version will you remember for longer?

Visuals help us add additional context to our ideas. Visuals help viewers reach conclusions faster and better recall the actual idea we're referencing, rather than the specific language used to describe it.