Consistent Content Brands

Publishing content in a consistent, curated manner will help you build brand equity and attract a loyal audience.

It's what we've done with Visualize Value:

29,000 Followers on Twitter

52,000 Followers on Instagram

Update in November 2020:

111,000 on Twitter

166,000 on Instagram




Some other content brands we admire that leverage the principles of a consistent aesthetic, a consistent message, and a consistent frequency are:

@statline on Instagram

  1. Templates to showcase player quotes
  2. Templates to visualize exchanges between players
  3. Templates to depict player stats




@thingtesting on Instagram

  1. Templates to showcase product consistently
  2. Consistent photographic style
  3. Templates to break down products in detail



@vice on Instagram

  1. Simple, consistent editorial format.
  2. One recognizable typeface
  3. Simple grid system

Notice we aren?t flooding you with examples. There aren?t many brands publishing consistently (look, feel, message, frequency). Take the opportunity to stand out. Implement the lessons outlined in this workshop.


Two examples from our previous work:


The Wealthy Expert

  1. A simple, 2-color system (bone and navy blue)
  2. A consistent, photographic approach (vintage images)
  3. A sophisticated, typographic palette


Evident

  1. A simple, 2-color system (turquoise and deep purple)
  2. A consistent, graphic approach (simple mathematic forms)
  3. A single typeface