Your skills are valuable, but so are everyone else's.
Now your job is to package your unique skills, perspective, and interests in a way that generates exclusive demand.
Regardless of what you're selling, the three steps below are a universal formula for creating demand and positioning yourself as the solution to the demand you've generated.
Make content that points out the problem.
Make product that provides the solution.
Your ability to provide service is dictated by your ability to position yourself as the answer to a problem. Not all problems are colossal.
Think back to the don't, won't, can't idea - get experience from doing things people don't want to do, expand into what they won't do, and end up doing what they can't do.
"The world doesn't reward people who are the best at solving problems, it rewards people who communicate problems best." ? David Perell
Your ability to articulate the problem is as important as your ability to solve it.
One more time for the people in the back:
"A problem well-articulated is a problem half solved." ? Charles Kettering
The other half of the problem is designing a process that makes it possible for you to solve that well-articulated problem for lots of people.
Step 1: Communicate the problem well.
Step 2: Communicate the solution well.
The real beauty in this part of the puzzle is that you don't need anyone's permission in order to prove your ability to the world.
Set yourself a hypothetical exercise and make something real.
People trust people. Gather proof that your service is delivering the result you promised at every opportunity. You can measure the quality of your solution based on the amount of friction between you and the collection of social proof. If you have to beg for it, go back and improve the product.
If people give it to you voluntarily, go out and tell more people: